During the glory days of the dot-com bubble I worked as director of web development at Homestore.com (now Move.com). Homestore ran Realtor.com, the largest real estate site on the web. Homestore’s management team was unable to capitalize on the unique position and strategic advantages the company had in the marketplace and squandered the resources and talent they were entrusted with.

The way executives reacted to the looming financial crisis of their own making is an illustrative case study in how not to conduct layoffs and how not to manage a company’s most important assets – its employees.
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by Chris Banescu –